Nita Ambani showed her support at the launch of Tira Beauty, a new beauty store opened by her daughter, Isha Ambani, at Jio World Plaza. Isha, head of Reliance Retail, hosted the star-studded event on November 13, 2024. The launch was attended by celebrities, including brand ambassadors Kiara Advani, Kareena Kapoor Khan, and Suhana Khan.