Back in 2017, when Salman joined the ‘Golmaal Again’ bandwagon, it wasn’t just about extending goodwill. His involvement was tied to something personal—his Being Human brand. In a savvy move, Salman tweeted a photo featuring Ajay Devgn, Parineeti Chopra, Arshad Warsi, Tusshar Kapoor, Shreyas Talpade, and Kunal Khemu, all spotted riding Being Human cycles. The endorsement seamlessly blended into the film’s marketing, with Salman thanking the cast for showcasing his charity’s product.