BusinessHow Reliance-led Campa is taking on Coca-Cola and PepsiCo at half the price of these soft drinksBy Brown State Of Mind - September 20, 20240FacebookTwitterPinterestWhatsApp Reliance Consumer Products is expanding its Campa soft drink range to new markets at prices 50% lower than Coca-Cola and PepsiCo. This strategy has led the multinational brands to enhance consumer promotions without lowering their prices.