Prabhas dominates the North American market with ‘Baahubali 2’ and ‘Kalki 2898 AD’ topping the charts. However, Allu Arjun’s upcoming ‘Pushpa: The Rule’ aims to challenge his reign. The film, set for December release, has been sold for a hefty US $15 million in North America, marking a significant risk but high confidence from its makers.